You know that feeling when winter hits and you suddenly want to reinvent yourself just a little bit? I feel it every single year. Something about the cold, the cozy sweaters, and the shift in the air makes me crave a fresh winter hair color. And if you’re anything like me, you’re always on the hunt for that perfect shade that feels seasonal, stylish, and totally you.

So, I put together a friendly guide to the 20 trendiest winter hair colors that are blowing up right now. Whether you want something bold, soft, warm, or icy, you’ll find a shade here that sparks that “Yep, that’s the one” moment.

Let’s talk winter hair magic, friend.

1. Icy Platinum Blonde

I always say icy blonde feels like the official color of winter. It’s bold, crisp, and gives off that frosty-queen vibe.

Why it works in winter:

It enhances cool-weather styling.
It looks extra shiny under soft winter light.
It pairs beautifully with minimal or glam makeup.

Personal note: Every time I go platinum, strangers compliment the brightness. Ever wondered why people love it so much? It’s because the color instantly turns heads.

2. Mushroom Brown

This one stays at the top of winter trends because it strikes that sweet spot between cool and natural.

What makes it stand out:

A blend of ashy brown, taupe, and mushroom-toned lowlights.
Perfect for anyone who wants a subtle winter refresh.

Want styles that work beautifully with this shade? Check out the future guide on Best Haircuts to Pair With Winter Colors.

I tried this shade last year, and it felt effortlessly chic. If you want a color that doesn’t scream for attention but still looks expensive, this is your girl.

3. Cinnamon Swirl Brown

Think warm, cozy cinnamon rolls — but for your hair.

Why everyone loves it:

The warm cinnamon ribbons brighten winter outfits.
It adds dimension without going too bold.

If you want a warm look that still feels natural, this color hits the mark.

4. Smoky Silver

This shade gives full ice-fantasy energy. It’s dramatic yet sophisticated.

What makes it trendy:

The soft gray tones look stunning in winter light.
It feels edgy without going extreme.

If you want help keeping tones like this fresh through cold weather, save our future guide:
How to Maintain Hair Color in Winter

Have you ever looked at someone with silver hair and thought, “I want that kind of confidence”? This shade delivers.

5. Chestnut Brunette

I’ll be honest, this one will never leave my list. The richness just screams winter elegance.

Why it works:

Warm, glossy brown tones reflect light beautifully.
It flatters every skin tone.

If you want something timeless but still trendy, this is the safest bet.

6. Frosted Caramel

Imagine caramel highlights touched by winter frost — that’s the vibe here.

Best features:

A mix of warm caramel with cooler icy tones.
Brightens brown hair without overpowering it.

I love recommending this one to people who want their hair to “glow,” especially during gloomy winter days.

7. Midnight Black

Nothing beats a sleek, inky black during winter. It’s smooth, striking, and ridiculously elegant.

Why people go for it:

It creates contrast with winter clothing.
It makes your features pop instantly.

If you’re craving a full transformation, this is the dramatic choice.

8. Rustic Copper

Copper doesn’t go out of style — but winter copper hits different.

What sets it apart:

It leans slightly deeper and richer than fall coppers.
It warms your entire look instantly.

Every time I see winter copper, I think, “That’s the shade I want when I need a confidence boost.”

9. Blackberry Purple

This color looks like deep purple berries in the snow — rich, mysterious, and bold.

Why it’s trending:

The cool purple tones feel perfect for winter.
It’s vibrant but still wearable.

Ever wanted a color that people can’t stop staring at? This one definitely qualifies.

10. Iced Chocolate Brown

This gives your hair that glossy, cool-toned chocolate feel.

Top reasons to try it:

The icy undertone adds winter edge.
It’s low-maintenance but still unique.

I love this shade because it’s wintery without being high-drama.

11. Snowy Balayage

Think soft winter sun hitting a snowy field. That kind of softness.

Why people love it:

The blend of light blonde and gentle ash tones looks angelic.
It feels natural but still sparkly.

If you’ve ever wanted “winter fairy hair,” this is exactly it.

12. Gingerbread Brown

Warm, delicious, and festive — like actual gingerbread.

Key features:

A mix of warm brown + subtle copper.
Perfect for anyone who wants warmth with depth.

I rocked this shade two holidays ago, and honestly, it made every outfit feel extra cozy.

13. Chocolate Cherry

If you want richness with a twist, this is the move.

What makes it trendy:

Deep brown base + subtle cherry red tones.
Looks luxurious in both daylight and nighttime lighting.

Ever wondered if red tones can look classy instead of bold? This color proves they can.

14. Icy Lavender Blonde

Soft, dreamy, and totally winter-ready.

Why it’s special:

Lavender gives blonde hair a gentle pastel touch.
It feels magical without going full fantasy.

If your inner fairy princess wants a moment this winter, give her this shade.

15. Mulled Wine Red

Now this one feels like winter in a cup.

Highlights of the shade:

Deep red + plum tones.
Dramatic but wearable.

When I tried this shade, I noticed how it made my hairstyles look instantly polished. It’s a winter power move.

16. Beige Blonde

Beige blonde stays popular because of how soft and natural it looks.

Reasons to love it:

Neutral tone works with all undertones.
Looks elegant and effortless.

If you’re looking for a blonde shade that doesn’t require a big personality to pull off, this is it.

17. Ash Brown Melt

One of the most requested winter colors right now.

Why it stands out:

Seamless blend of cool browns and ash.
Gives natural-looking depth.

Have you ever wanted that “I woke up like this” hair color? This one nails it.

18. Winter Rose Gold

Rose gold feels lighter in summer, but in winter it transforms into something deeper and more romantic.

Why it’s trending:

The winter version leans slightly coppery.
It warms up the face instantly.

Every time I see winter rose gold, I think: soft, cozy, and totally camera-ready.

19. Dark Honey Blonde

Warm without being too golden, and bright without being too light.

Key advantages:

Works beautifully with layered cuts.
Adds dimension without high maintenance.

This is one of those shades that never disappoints no matter your style.

20. Smoky Brunette

Rich brunette base + cool smoky lowlights = winter perfection.

Why it’s trending hard:

Winter lighting brings out the depth.
It looks modern and slightly edgy.

If you want winter hair that feels grown-up but still fun, this is the one.

How to Choose the Right Winter Hair Color

Okay, now that you’ve seen the list, how do you pick your perfect winter shade? I like to use three simple questions.

1. Do you want warm or cool tones?

Warm tones give cozy vibes.
Cool tones give icy, sharp definition.

2. How dramatic do you want the change?

Bold: mulled wine, midnight black, icy platinum
Soft: beige blonde, mushroom brown, smoky brunette

3. How much upkeep do you want?

Because let’s be real, winter laziness is real (that’s my one slang, promise).
Low maintenance → smoky brunette, chestnut, ash brown melt
High maintenance → icy blonde, silver, rose gold

Bold the answer that matters most to you, and the rest becomes easier.

Styling Tips for Winter Hair

Your winter color always looks better when you style smartly. Here’s what I’ve learned after years of experimenting:

Keep waves loose in winter

Loose waves bounce winter light beautifully.

Go for sleek styles on bold shades

Midnight black, icy platinum, and silver look extra sharp with straight styles.

Add soft curls to warm shades

Cinnamon, gingerbread, honey blonde — all these look incredible with soft curls.

Why styling matters:
It lets your color tell a story rather than just existing.

Who Should Try Winter Hair Colors?

Short answer: anyone.
Long answer: anyone who wants to refresh, reinvent, or rediscover their vibe.

Winter brings a natural pause. A color change fits right into that reset. Have you ever changed your hair and felt like your whole mood shifted? It happens every time I switch shades.

Final Thoughts

Winter gives you the perfect excuse to play with color, lean into warmth or ice, and try something that makes you feel amazing. Whether you want something soft like mushroom brown, bold like mulled wine, or magical like icy lavender blonde, there’s a winter shade waiting to match your personality.

If one of these trends made you pause and think, “Oh, that’s me,” trust that instinct. Hair color is one of the most fun ways to express yourself — and winter is the perfect season to try something new.

Ready for your winter glow-up moment? Your perfect color is waiting.

20 Trendiest Winter Hair Colors to Try This Season